Ratio
Multi-tenant commerce platformMulti-tenant Next.js storefront platform on a custom commerce stack, built as a Shopify alternative for D2C brands.
- Architected and shipped production storefronts for 7+ merchants, handling cart, checkout, payment and product-API differences vs. Shopify.
- Built a widget-based page-builder architecture (variant dispatcher, theme tokens, scoped CSS) with a visual editor, enabling brand-specific UI on one shared codebase.
- Built discount-migration and reviews-migration APIs that pull live data from Shopify into the platform's data model for zero-loss brand onboarding.
- Designed a custom order-confirmation package end to end (FE + BE) with post-purchase upsell and re-buy flows.
- Designed a multi-phase AI agent pipeline that pixel-perfect-clones live storefronts into Next.js, cutting new-section build time from days to hours.
- Shipped SEO infrastructure (dynamic sitemap, robots, canonical URLs, Google Merchant feed) and a reusable customer-reviews widget.
